Privacy, plainly

What we collect, and why

Only what the job needs: your name and contact details (to confirm and deliver the booking), vehicle year/make/model and optionally VIN (to source the correct glass and look up calibration procedures), damage details and optional photos (to plan the work), a service address for mobile visits, and insurance paperwork details where you ask us to process a claim. That’s the list.

How it’s protected

Personal fields — phone, email, address, VIN, and licence plate — are encrypted at rest (AES-256-GCM). Photos are stored outside the public web root and are viewable only by shop staff. Tracker links use random tokens that reveal job status only — never your name or contact details. VINs are handled server-side only: never in URLs, page code, or analytics.

Licence plates in photos

We treat plates as personal information. Any photo published anywhere (our WANTED wall, feed, or social posts) goes through a plate-blur pass first, and job photos are published only with the media consent you can decline at booking with zero effect on service.

Analytics without surveillance

Our own analytics are first-party and cookieless: we count events (like “booking started”) with page and campaign attribution, without cookies, advertising identifiers, fingerprinting, or stored IP addresses.

Advertising measurement

We advertise on Google, and to know which ads actually produce bookings we run its measurement tag on this site. It record that a form was submitted or a call was tapped, and may set a cookie to link that back to the ad you clicked. This is the one place cookies exist on our site.

We keep it to the minimum that makes measurement work. We do not send Google your name, email, phone number, address, VIN, licence plate, insurance details, photos, or anything about the job itself — only the fact that a conversion happened, plus the technical identifiers needed to match it to a click. Browser-side form scraping (“automatic advanced matching”) is switched off. Nothing is used to build a profile of you, and we run no retargeting that follows you around the web.

You can switch this off at the source: browser tracking protection, an ad blocker, or your Google ad settings all stop it, and none of it affects your booking, your price, or your warranty in any way.

Retention

Job records are kept while they’re operationally and legally useful: booking and warranty records for the life of the warranty relationship; uploaded photos not attached to any job are purged within days; analytics events hold no personal data at all. You can ask us to correct or delete your information at our contact page — we’ll do it except where a law (tax, insurance) requires keeping a record.

What we never do

Sell your data. Share it with anyone beyond what the job requires (the ad measurement above never receives your personal details). Build advertising profiles or retarget you around the web. Send marketing you didn’t ask for.

Questions or complaints

Reach us through our contact page and a human answers. If we can’t resolve something, you can contact the Office of the Privacy Commissioner of Canada.